Tranxart
A music promotion platform for artists
A music promotion platform for artists
The challenge was to seamlessly integrating established music promotion strategies with a modern platform.
The goal is to create an interface that feels intuitive and familiar to musicians accustomed to traditional methods
I contributed significantly to user growth and retention. I designed a personalized recommendation feature that increased user activity by 10%.
This project solidified the power of user-centered design through iterative testing (onboarding boost) and personalization (recommendation feature engagement). It also emphasized balancing user needs with business goals.