ChatnGift
The Super App for the digitial lifestyle consumers
The Super App for the digitial lifestyle consumers
The challenge was to create synergy between diverse industries - Social media, Fintech, E-commerce (gifts & group shopping), and Travel & Mobility.
Mr. Vanesio Handel, CEO of Chatngift, shared his brilliant idea with me: to create a super app for the western nation, I led the design of the platform from scratch. From intensive research to concept discovery, the UI design and usability testing
Social media
E-commerce
FinTech
The key to achieving synergy between these diverse industries was to prioritize a seamless user experience. We achieved this by ensuring users never felt like they left the app.
This involved maintaining consistent design elements throughout the platform, strategically positioning features for easy access, and ultimately creating a cohesive digital ecosystem where users could complete various tasks without needing to switch between different apps.
Gifting & Group Shopping
Travel &Mobility
"My work on ChatnGift streamlined design processes (20% faster) with a comprehensive design system. This project involved cross-industry collaboration, applying my adaptability and communication skills"
This project also provided valuable learning opportunities. I applied my skills in user research and design systems, both of which will be crucial for future projects. Collaborating with a team spanning diverse industries like e-commerce, social media, travel, and finance pushed me to adapt and communicate effectively across different disciplines. This experience has made me a more well-rounded and adaptable designer.